WE ARE AN EXPERIENCE-FIRST COMPANY BRINGING A RANGE OF RESTAURANTS AND CAFES
We’re on a mission to develop food experiences combining nature and human cultures supported by innovative technologies
Our Story
Experience Extraordinaire
Noon United is an experience-first Company; bringing a range of restaurants and
cafes inspired from around the world to make life just a bit exciting.
We’re on a mission to develop food experiences combining nature and human cultures
supported by innovative technologies.
We’re consistent across all initiatives to provide people with options that connect them
together in the fast-paced life. Hence, It’s not just food, it’s experience extraordinaire.
BRAND VALUES
EVOLVE
We continue to evolve across all company pillars, assigning no limit to what can become of Noon United and its brands. Building the
future before other people even see it; we don’t just create experiences, we get ahead of them.
EMPATHY
Redefining what it means to instill trust in the customers, we design our restaurants, recipes, and experiences to not only meet the needs of our users and offer them opportunities that few ever imagined possible. It is this very ethos that sets us apart and propels us towards experience extraordinaire.
EXCLUSIVITY
Demonstrating our exclusivity is essential to the growth of Noon United and its brands, as it reinforces our intention to evolve a unique space of nurturing excitement in life.
OUR
VISION
To lead as Kingdom’s choice through Quality, Service and Innovation driven by excitement for our customers
OUR
MISSION
Striving to deliver unique concepts and experiences that deliver best in class cuisines and services that brings excitement into lives of the people we serve
BRAND
PROMISE
To nourish the world with brighter & more exciting moments in life
OUR PORTFOLIO
We let you espresso yourself! Perfectly serving you a simple yet delicious meal in an aspiring social atmosphere, redefining the idea of fun!
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Authentic Indian taste with the perfect hint of smoke, silky-smooth service, sleek cocktail bar and an elegant dining area. That’s what we call a real Indian food experience!
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A true taste of Lebanese culture that has the power to slide you down in the memory lane, one bite at a time.
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Crust that’s baked to perfection and the pasta that’s hand rolled with love. A culinary experience that took a millennium to perfect.
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A couple of friends to Jalsah is everyone's escape from the hectic life. Select your flavor and kick your feet up. Inhale the best exhale the stress!
LEARN MORELEADERSHIP
CEO
Omar A. Henaidy
Omar Henaidy started his career as an industrial engineer after having graduated from his Masters in Engineering from the University of Missouri-Columbia. After almost ten years in engineering-related positions in Saudi Arabia, Omar Henaidy founded the Taj Holding Group in Riyadh in 2008. Under his leadership, the group has grown into multiple sectors and has dealt with companies from all over the world. Currently, Omar Henaidy also leads one of the most prominent companies of the group – BESIDE Group.
Business Partner, Vice President
Mohammed AlKoman
Mohammed AlKoman graduated in Law from the King Saud University in 2003 after which he went on to manage the Research and Development department of TAJ ALAMAL. In 2011, Mohammed AlKoman became a partner and Vice President of Taj Holding Group and has been leading the company in strategic sectors such as communication and healthcare since then.
Director of F&B
Gorjan Kandic
Gorjan Kandic is Highly accomplished, passionate and award-winning Food & Beverage professional with over 12 years of international experience in hospitality industry across Europe and Middle East.
Specialized in Food & Beverage business development, specifically on concept creation, retooling & pre-opening project management and implementation with the great emphasis on brand image and attention to details.
Operation Manager
George Kukanjac
George started his middle east career back in 2013. Choosing Qatar as his first place.
After two years, he moved to Dubai to work for one of the leading hospitality company AL Nakheel.
Being in Dubai and working for the top hotels and standalone restaurants got him to be nominated for the manager of the year in 2019.
George is now the Operation Manager for our company and he is leading a full team behind.
Executive Chef
Joe Matta
Chef Joe Matta graduated from Institute Saint Antoine in 2014.
Experienced Executive Chef with a demonstrated history of working in different cuisines such as Mediterranean, Spanish, French, Italian, Levantine.
Skilled in menu engineering, consultancy, tuition.
He joined our team in 2019 and has been leading our restaurants successfully since.
Head Chef for 5Rivers
Pankaj Sharma
Chef Pankaj Sharma Did Culinary Management From Punjab Technical University, Jalandhar 2008.
Experienced As Head Chef with a Specialist in different Asian cuisines like Muglai, Awadhi, South Indian, Punjabi.
Skilled in menu engineering & creativity. Demonstration skill In organisation with Passion for developing menu.
He joined our team in 2021 and has been leading 5rivers successfully.
Pastry Kitchen Manager
Imran Ali
Chef Imran Ali graduated from TDCP Institute of Tourism & Hotels Management in Pakistan. Detailed oriented chef who is master in pastry’s and baker. Joining our team in 2022 and performing magic in the kitchen
FUTURE FORWARD
Experience Extraordinaire
We are on a mission take care of the details so that our customers don't have to. Once a customer dines for the very first time in any of the Noon concepts, they become a part of the community. A tribe by nature, we act as a support system, an extension of their family that they can rely on to help them grow, evolve, and thrive with limitless excitement in life.
